This past weekend, I took part in The One Club for Creativity's Strategic Boot Camp. It was the first time the event was held in Richmond, VA. Our challenge was to come up with a new brand strategy and a creative brief within less than 24 hours for a brand. The brand we worked on was SlimFast.
I teamed up with strangers and formed a bond while participating in an event that required no sleep. We had to present our creative brief in front of 24 judges from all the top ad agencies in Richmond, VA. It was nerve-racking, to say the least, but my team won. The experience was much more fun than I expected, and I learned a lot from so many people. My favorite professor, Jessica Collins, was there beside me. I definitely plan on participating in this event again in some form or fashion next year.
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