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Black Washed Wall

When given less than 24 hours to rebrand a well-known brand me and my team were tasked to take this SlimFast brand on and we were able to find research that shows there is an untapped market that Slimfast is not reaching 

What's up with Slimfast

Slimfast is a day ole brand that is a diet based product made to help you lose weight.

The problem

We found through our research that there was an untapped market that they weren't reaching which was a younger millennial market in this on the go era.

What we did

We made a creative brief based on the research we did and wanted  to give Slimfast a makeover and take them out of the diet realm and into "Its not diet it a Lifehack"

Black Washed Wall
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