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The Ask
Come up with an innovative idea/product that helps dogs get adopted.
The Insight
While vacations can be stressful for many individuals, the presence of a dog during the trip can significantly reduce vacation anxiety.
The Idea
Pedigree and the Pedigree Foundation will partner with Airbnb to offer properties with a special guest. Consumers can choose their furry roommate with help from a pedigree specialist and spend time with adoptable dogs, making lifelong memories during their stay.
Website landing page
The landing page would give a brief explanation of the Adoptbnb program and where to begin.
Doggy Kit
Upon arrival, a pedigree specialist will give the consumer a doggy kit. This kit will have everything that the consumer needs to take care of the dog and more.
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