The Problem
The number of dogs that were adopted spiked during the pandemic, but now the shelters are filling up again meaning that many dogs are going without homes
The Ask
Come up with an innovative idea/product that helps dogs get adopted.
The Insight
Research indicates that while vacations can be stressful for many individuals, the presence of a dog during the trip can significantly reduce vacation anxiety.
The Idea
"AdoptBnb”
Pedigree and the Pedigree Foundation will partner with Airbnb to offer properties with a special guest. Consumers will be able to choose their furry roommate with help from a pedigree specialist and spend time with adoptable dogs making lifelong memories during their stay.
Website landing page
The landing page would give a brief explanation of the Adoptbnb program and where to begin.
Doggy Kit
Upon arrival, a pedigree specialist will give the consumer a doggy kit. This kit will have everything that the consumer needs to take care of the dog and more.
