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The ask
Come up with a new product for Burger King and a headline-grabbing way to launch it.
The Insight
As consumers seek bigger and bolder flavors from fast food, there’s no uniqueness in the fast food fry.
The idea
Burger King will create a “seasoning bar.” This new bar will allow consumers a new fast food experience and add bold and unique flavors to the best side of a burger: the French fry
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Fry Trucks
A fry truck conveniently parked outside of McDonald's to promote it gives consumers free upgrades when they trade in an order of Mcdonald's fries.
Burger King Seasoning Bar
The seasoning bar will be in local Burger Kings, for consumers to customize their fries the way they like.
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