The Problem

The weather app market is a crowded one and most consumers don’t think much about the brand they are using.

The ask

Come up with a data-driven idea to get people to think of Accuweather as the go-to weather app

The Insight

Most people don’t know how to pack for places they haven't been before.

The Idea

“Travel Buddy”

There is a lot of unpredictability when it comes to travel, weather is one of them. Accuweather would partner with Amazon and provide you with real weather data about the area you are traveling to. In case you need something for your trip, based on that report a link to Amazon would appear for specific items.

Accuweather app

The Accuweather app would offer real-time suggestions for things you might need on your trip based on the weather of that specific location.