The One-Two Crunch

One of my proudest creative moments so far is being able to write and present scripts to the iconic brand Planters.

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Planters has launched a new product called “Planters Nut Duos,” which features two different nuts paired with two distinct bold flavors.

 

The client was seeking a fresh idea and campaign for this product. My team and I developed a concept that we presented in the form of a script.

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This concept explores Inception, where two flavors and two nuts create a unique experience with each crunch.