The Ask
Create a PR moment for Liquid Death that highlights their anti-plastic pollution, pro-Earth stance.
The Insight
There is no true social hub for consumers who love the recycling lifestyle.
The Idea
We make plastic your currency. We create a club where individuals can only enter by bringing their plastic waste for recycling. Inside, there will be non-alcoholic cocktails, and the furniture will be made of recyclable material
Death House
A punk rock-inspired social and music club will be located in heavily populated areas such as NYC, LA, and CHI. The club will only be accessible to those who bring plastic waste to recycle.
Death eater
A recycling machine is located outside the building where you would deposit your plastic waste for entry. We would put requirements, for example, for general access, the amount is 20 pieces of plastic waste and for VIP access maybe it is 100 pieces.
