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Tasked with taking a barre studio the first of its kind in Richmond, VA and expanding the audience without losing their core audience they have been able to keep in this now highly competitive market.
What is Corner Barre

Corner Barre is Low energy High Impact cardio workout that focuses on the muscles you didn't know you had It is Richmond's Virginias first barre studio owned by a superwoman named Christy Fico

Why the barre has lowered

With exercise being a trendy thing more and more competition has came into the area diluting what was once strong clientele, she has been able to keep a core older audience butt nothing pass that

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Final presentation pdf

The Action

The team and I decided to focus on how to drive in business instead of cute posts and beautiful designs that anyone can do bu will mean nothing if you can't drive business.

How we raised the barre

Focusing on her what can make her money we wanted to center around our insight and strategy which is "we think too much" and " Making a choice the enemy"

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