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The ask
Come up with an Out Of Home campaign that gets budget-conscious Gen Z and Millenials who want nice things for their space to think of Apt Deco as the first place to look.
The Insight
Consumers are missing unique ways to buy affordable but quality furniture.
ThE idea
Aptdeco creates an “Estate sale tour.” Partnering with Tyler the Creator, AptDeco will take consumers on a journey through luxury homes to find quality furniture at affordable prices. We will reword Tyler the Creator’s infamous lyrics, and Tyler the Creator will also perform at each estate sale
Virtual estate sales
These Virtual estate sales will be pop-ups for consumers who can't make the physical ones. They can buy quality and affordable furniture from different physical estate sales.
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