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Carmax is great

Writer's picture: Andre HarrellAndre Harrell

Updated: Feb 20, 2024

"Thank you, Jake Mitchell! In my last user experience class at VCU, a guest speaker from Carmax talked about User Personas. At first, I was not familiar with the concept, but I have learned a lot about it since then.

In this digital age, it is important to have a website that is easy to use, especially since potential employers may use it to evaluate you. User personas are the key to building a website that is appealing to these potential employers. By using the information you gather about a potential employer, you can design your website to make it more likely that they will visit.

As an advertising student, this is particularly important to me since it is through my website that I will obtain a job. When the guest speaker talked about his journey to Carmax and how they use personas, I realized that I was on the right track with my website. That is why I want to say thank you!"





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© 2024 by Andre Harrell. 

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