Growing your persona means building your online portfolio and being mindful that what you showcase on your website may be viewed by potential employers. Nowadays, it is becoming more common for employers to use websites as a tool for recruiting candidates, particularly in fields that require creativity and style. So, how can you build a strong persona? Firstly, you need to identify who your target audience is. Although you are building the website for yourself, you need to consider the perspective of potential employers. Think about what they would like to see, what websites they usually visit, their daily routine and hobbies. Answering these questions will help you create a website that presents a strong and professional persona.
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